There must have been something in the water back in 1982 – Wieden+Kennedy and...
So what was so special about 1982, the year Wieden+Kennedy opened its doors in Portland, Oregon and messrs Bartle, Bogle and Hegarty departed TBWA in London to start BBH? Actually it wasn’t so...
View ArticleBasically Apple fans hate the new ‘Basically’ ad
Apple Mac fans are true believers, essentially despising anyone dumb enough to use a PC from any other maker. And, over the years the ads originated in Lee Clow’s TBWA Media Arts Lab, have skilfully...
View ArticleLevi’s lightens up as Wieden+Kennedy rolls out global ‘Go Forth’ campaign
Levi’s said was planning to take its US campaign ‘Go Forth’ global last year although it was hard to see Wieden+Kennedy Portland’s ‘rust belt’ opus playing well outside the US, and maybe inside it....
View ArticleCritics round on BBH for BA ad’s London Calling
I don’t know what The Clash, punk heroes from the 1970s and ’80s made of British Airways, but it’s hard to see them as natural supporters of the flag-flying airline then helmed by (Lord) John King, a...
View ArticleIs Maybelline Wong (part of) the answer for Levi’s?
Venerable jeans brand Levi’s and agency Wieden+Kennedy Portland are certainly pushing all the buttons at their disposal to try to make the new version of Levi’s Go Forth campaign cool and hip. This...
View ArticleAdam & Eve’s advertising gets right to the heart of the John Lewis brand
The new John Lewis TV spot has managed to get a great deal of coverage over the last few days; this advertising is beginning to become an ‘event’ and no doubt the Christmas spot will be eagerly...
View ArticleIs Wieden+Kennedy’s new film for Facebook the agency’s meisterwerk?
Well it’s certainly aiming high. Facebook, it says, is a way of bringing people together, something to hang on to in a tough world and an even more threatening universe (cut to threatening universe,...
View ArticleRight wing commentator Glenn Beck challenges Levi’s with 1791 jeans launch
Ever controversial right wing Tea Party supporting US radio host Glenn Beck has his own online clothing range called 1791 (the post-independence year when Vermont was admitted to the Union and...
View Article2012′s big trend: giant companies like Levi’s and Starbucks running scared of...
We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement...
View ArticleThe times are against agency start-ups but here’s how you win: first find a...
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to...
View ArticleMichael Lee of Madam picks his Desert Island Ads
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP...
View ArticleLevi’s Revels in new W+K campaign for China
It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in China which, as far as Western companies are concerned anyway, is the rightful...
View ArticleWho will take on the Levi’s challenge after W+K split?
Levi’s isn’t an easy one, iconic brand though it may be. So it’s not that much of a surprise that it has split with its global agency Wieden+Kennedy, particularly as the move follows the departure of...
View ArticleRichard Pinder’s new model agency The House wins Levi’s worldwide alongside...
Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s...
View ArticleBMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and...
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough...
View ArticleWieden + Kennedy HQ cuts back after client losses
Wieden+Kennedy is lauded by most for its estimable record of creative independence over more than 30 years but when bad times come – or not-so-good times – it wields the axe just like everyone else....
View ArticleAdam & Eve’s advertising gets right to the heart of the John Lewis brand
The new John Lewis TV spot has managed to get a great deal of coverage over the last few days; this advertising is beginning to become an ‘event’ and no doubt the Christmas spot will be eagerly...
View ArticleWieden + Kennedy HQ cuts back after client losses
Wieden+Kennedy is lauded by most for its estimable record of creative independence over more than 30 years but when bad times come – or not-so-good times – it wields the axe just like everyone else....
View ArticleRichard Pinder sells The House to Crispin Porter
Former Publicis boss Richard Pinder (left) has seen a quick return on his investment in The House Worldwide, selling the business to MDC-owned Crispin Porter+Bogusky just a year after it opened. CPB...
View ArticleFCB sets off in search of Levi’s glory days
This is quite interesting, the first work I’m aware of since Levi’s shifted its account from Wieden+Kennedy to FCB – in this case FCB San Francisco. The account outside the US Chose Richard Pinder’s...
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